What is WOWIO?
To our publishers — both large and small — WOWIO is an innovative eBook distribution and promotional channel that offers:
- a flexible program that includes the right to determine the retail price for titles
- the best split of retail sales available — 100% to publishers, less transaction fees
- unprecedented inventory control and easy-to-use management tools
- real-time reporting of revenues, sales, and downloads
- new tools to help publishers promote eBook AND print sales, build brand awareness, and increase earnings
- a long-tail solution that maximizes revenue throughout a publisher’s catalog of titles
When WOWIO says “book,” do you mean eBooks or print books?
WOWIO’s focus is eBooks, but we provide tools for publishers to promote their print books as well — and we strongly agree with our publishers and numerous industry studies that show eBooks positively impact the sale of print books.
So, exactly how do publishers make money on WOWIO?
WOWIO offers its publishers a number of direct and indirect revenue-generating streams: from direct downloads paid for by readers, to sponsored downloads paid for by advertisers, to high-volume eBook distribution programs subsidized by advertisers, to eBook gifting, to print sales promotion, and more. WOWIO puts eyes on titles — front-list to back — using a multi-faceted approach that maximizes revenue generation throughout a publisher’s catalog.
The WOWIO Publisher Advantage
It’s FREE for a publisher to put their content on WOWIO, they maintain complete control over pricing and inventory, and there are no exclusivity requirements or long-term contract obligations. There’s no downside with plenty of upside — especially as our list of sponsors grows.
Sponsored Books
We are rapidly expanding our sponsorship programs to make even more books available to the widest possible audience. One such program is WOWIO’s BookShare™ technology, which enables advertisers to offer books through their own websites or through third-party websites, placing your books in front of vast audiences WOWIO cannot yet reach — audiences whose downloads can generate considerable revenue for the publisher. While this program is optional, it can be a valuable revenue generator.
How do sponsorships affect the reader experience?
Three sponsorship pages accompany each eBook download — comprising the first two pages and the last page of each eBook (download an example below). Sponsor communications abide by strict ethical and pedagogical guidelines regarding content and appearance, ensuring each ad is in good taste and appropriate. Book content is presented uninterrupted and in its entirety.
Interested? Schedule a walkthrough.
We know you have many more questions and we have many more points to make. We therefore suggest an online demo of the site. You can sit right at your desk while we walk you through the model. eBooks are becoming increasingly popular, so having a solid understanding of your digital options will allow you to determine which model will help you meet your goals the quickest. Please contact our editorial group by phone at 978.239.1953 or email at editorial@wowio.com.