The WOWIO Advertiser Advantage
To our advertisers, WOWIO is both a website that serves a wide range of readers with a focus on the important 18-34 year old male demographic, and a patent-pending technology solution that helps brands create and build lasting impressions with consumers using one of the hottest commodities going — eBooks. With WOWIO, advertisers can accomplish a long list of measurable brand building benefits including:
- increased consumer trials
- improved customer referral rates
- increased survey completion rates
- accelerated migration to online purchases
Benefits to Advertisers
Efficient, low cost delivery of a unique premium with exceptional branding opportunity, including rich media, live links, and numerous touch points, with a long shelf-life and high recall rates.
WOWIO BookShare™
WOWIO’s BookShare™ technology enables advertisers to brand and embed messaging within eBooks, and to distribute those eBooks as incentives to any web-based, consumer audience — either through an advertiser’s own website or through 3rd-party websites. Imagine the impact you bring to your brand’s incentive-based programs by giving away eBooks. Implementation is easy and books can be selected from the entire WOWIO catalog to ensure the gift is relevant to your brand, to the incentive-based offer, and to the appreciative consumer.
WOWIO Sponsorships
Sponsorships are a unique and effective method of promoting your brand to the elusive 18-34 year old, male readership that comprises the majority of WOWIO’s community — whether as a Book Sponsor or a Category Sponsor.
Book Sponsors act as the exclusive sponsor of individual eBooks downloaded by WOWIO readers. Each eBook is “wrapped” with three pages: an introduction, a message page, and a closing page. Together, these pages present your brand as the reader’s benefactor, and provide you the opportunity to promote your products or services through the customizable message pages.
Category Sponsors enable brands to target readers of a specific content category on the WOWIO site. As a category’s exclusive sponsor, your brand receives branding and ad space on the category homepage, as well as branding on each book description page for books in that category. Additionally, your brand becomes the exclusive Book Sponsor of all books downloaded by WOWIO readers from the sponsored category. Over 35 content categories are available for sponsorship.
The Power of Gifting
WOWIO’s advertising opportunities are significantly more effective than many alternatives. Why? Because of the power of gifting. By covering the cost of an object desired by the consumer, brands are able to achieve both an emotional and cognitive connection with the consumer — instilling a sense of reciprocity — which means consumers remember and support brands that support them. It’s the power of gifting.
How to get involved
We know you have many more questions and we have many more points to make. We therefore suggest a brief conversation about your brand’s advertising needs. Please contact our business development group by phone at 310.807.8181 or email at advertising@wowio.com.